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Artwork Guide for Custom Merchandise

Find out what artwork to send for custom merchandise, from finished vector files and logos to sketches, reference images and initial ideas.

What makes artwork work

What Artwork Files Can I Send?

Don't worry if your artwork isn't perfect or production-ready. At Madly Merch, we can work with everything from finished vector artwork and logos to sketches, reference images and initial ideas.

Here's what you need to know before sending us your design.

For the best results, vector files such as AI, EPS, SVG or vector PDF are ideal. These allow your design to be resized and adapted without losing quality.

High-resolution PNG, JPG and PDF files can also be used in many cases. If you're unsure whether your artwork is suitable, simply send us what you have and we'll take a look.

Custom embroidered patch: vertical aerospace flight test team designReview the detail

Start with what you have

What If I Don't Have Finished Artwork?

That's absolutely fine. You don't need to be a graphic designer to order custom merchandise. You can send us a logo, rough sketch, photograph, reference image or description of what you'd like to create. Our artwork team can use this as a starting point to prepare a digital design suitable for your chosen product.

  • Send what you have
  • We can develop the idea
Ask about your artwork

Artwork and production detail

Designs May Need to Be Simplified

Different manufacturing methods have different limitations.

Green enamel lucky coin with a raised gold-toned edge
Feature 01

Adapt the detail

Fine lines, tiny text, gradients and very small details may need to be adjusted when creating embroidered patches, woven patches, PVC patches or enamel badges.

We'll adapt your artwork where necessary while keeping the finished design as close as possible to your original idea.

  • Concept stage
Hard enamel badge with gold-tone metal and red enamel
Feature 02

Check Your Digital Proof

Before your custom merchandise goes into production, you will receive a digital artwork proof showing how your design will be produced.

Check the colours, spelling, dimensions, layout and other details carefully. Changes can be made at the artwork stage, and production won't begin until the final design has been approved.

  • Approved artwork

Need help with your artwork?

Need Help With Your Artwork?

Whether you have professional vector artwork or an idea scribbled on a piece of paper, send it over.

Tell us what you would like to make and we will help turn your design into production-ready artwork for your custom merchandise.

Artwork support included

Send us the artwork or idea.

Artwork support is free, changes are worked through before approval, and production only starts after you approve the final artwork and agreed product details.

  • Free artwork
  • Free delivery
  • 3–4 weeks
  • Within one working day
  • Available where feasible

JPG, PNG or WebP under 3MB.

Reply within one working day.