Cookie Policy
How Madly Merch uses cookies and similar technologies and how you can control your privacy choices.
The short version
Your choices, clearly explained.
Last updated: 25 September 2026
This Cookie Policy explains how Madly Merch uses cookies and similar technologies when you visit our website.
We use essential technologies to make the website work and remember your cookie preferences. We may also use optional analytics and marketing technologies, but these will only be enabled where the required consent has been given.
You can accept, reject or manage optional categories through our cookie banner and change your choices at any time using Cookie Settings in the website footer.
The basics
What Are Cookies?
Cookies are small files that websites can store on your device. Websites can also use similar technologies, such as local storage, scripts and tracking tags.
These technologies can be used to make a website function, remember preferences, understand how visitors use a website and measure advertising performance.
Three categories
How We Use Cookies and Similar Technologies
We group the technologies used on our website into three categories:
Necessary
Necessary technologies are used for functions required for the website and our cookie consent system.
Our website stores a preference called madly-cookie-preference in your browser's local storage. This records your analytics and marketing choices, the consent version and when your preference was saved.
This allows the website to remember your choices when you return.
This preference remains on your device until it is replaced by a new choice or you clear your browser's site data.
Analytics
With your permission, we use Google Analytics to understand how visitors use the Madly Merch website.
This can help us understand information such as which pages are visited, how visitors navigate the website and how our website is performing. We use this information to improve our website, content and customer experience.
Google Analytics will only be enabled where the required analytics consent has been given.
Google may use cookies or similar technologies as part of providing Google Analytics.
Vercel Web Analytics and Speed Insights
With your analytics permission, we use Vercel Web Analytics to measure visits and page use, and Vercel Speed Insights to measure how quickly pages load and respond on visitors' devices.
These services send page and performance information to Vercel, such as the page path, visit time, approximate location, browser and device type, and performance measurements. We use the resulting statistics to improve the website. We remove query parameters from page URLs before sending them to Vercel.
Vercel describes the reporting from these services as anonymous and says it does not associate results with an identifiable visitor. Vercel Web Analytics does not use third-party cookies. Both scripts only load when you allow analytics. If you withdraw that choice, we stop sending further Vercel analytics and performance events.
Marketing
With your permission, we may use Google Ads and related Google advertising technologies to help us measure the effectiveness of our advertising campaigns.
These technologies may be used to understand whether advertising has resulted in visits, enquiries or other actions on our website.
Marketing technologies will only be enabled where the required marketing consent has been given.
Google may use cookies or similar technologies when these services are enabled.
How consent is managed
Google Tag Manager
We use Google Tag Manager to manage website tags and control when optional services such as Google Analytics and Google Ads are allowed to run.
Google Tag Manager itself is used to manage these technologies. Our consent controls are configured so that optional analytics and marketing technologies are not enabled unless the appropriate consent has been given.
Your Cookie Choices
When you first visit our website, you can choose to:
- Accept all optional technologies
- Reject optional technologies
- Choose which optional categories you want to allow
You can change your decision at any time by selecting Cookie Settings in the website footer.
Changing your preference will update the consent choices stored by our website. You can also delete cookies and local storage through your browser settings.
Further information
Third-Party Services
Where you consent to analytics or marketing technologies, information may be processed by third-party providers such as Google and Vercel.
These providers may use cookies and similar technologies in accordance with their own privacy and data protection practices.
For more information about how your personal information is handled by Madly Merch, please see our Privacy Policy.
Changes to This Cookie Policy
We may update this Cookie Policy if we change the technologies or services used on our website or where changes are required to reflect applicable law or guidance.
The latest version will always be available on this page, with the date of the most recent update shown at the top.
Questions
If you have any questions about our use of cookies or privacy controls, please contact:
Madly Merch
Email: hello@madlymerch.co.uk